Homeland 2025 「子親·留一天與你」
Every May is the “Family Month” of The Hong Kong Family Welfare Society. In 2025, POINTSMAN designed a poster for Family Month, focusing on the Homeland 2025 theme “Parent-Child: One Day with You,” and created exhibition and activity spaces in the L2 and L4 areas, at The Wai.
The Hong Kong Family Welfare Society aims to engage the public in a relatable and fun way, which is why the exhibition incorporates lyrics from various Cantonese songs to guide the content of each area. From different floors of the shopping mall, visitors can overlook the exhibition and see a “Timeglass” shape, reflecting the exhibition theme “Timeglass: One Day with You,” symbolizing how everyone flows together like grains of sand, creating shared memories.
The entire exhibition lasts only two days, so we prioritize the use of recyclable materials in the production. The materials are repurposed into (modest) economic resources to give back to social welfare organizations, with the hope of forming a sustainable and resilient cycle.
The Hong Kong Family Welfare Society aims to engage the public in a relatable and fun way, which is why the exhibition incorporates lyrics from various Cantonese songs to guide the content of each area. From different floors of the shopping mall, visitors can overlook the exhibition and see a “Timeglass” shape, reflecting the exhibition theme “Timeglass: One Day with You,” symbolizing how everyone flows together like grains of sand, creating shared memories.
The entire exhibition lasts only two days, so we prioritize the use of recyclable materials in the production. The materials are repurposed into (modest) economic resources to give back to social welfare organizations, with the hope of forming a sustainable and resilient cycle.
Year
2025
Client
家福會
Categiry
Exhibition Identity & Production








